| Tuesday, November 21, 2006 |
| Update on the Light a Million Candles Campaign |
You made a difference! :)
From their email newsletter:
"More than one million people in 171 countries across five continents - including two pledges from the Vatican - have visited http://www.lightamillioncandles.com/ to light a virtual candle of support.
80,000 candles were lit in week one, 202,000 by week two. The 500,000 mark was passed on October 9, less than 30 days after the launch. One month later the one millionth candle was lit. There have also been more than three million page views.
Media companies worldwide have thrown their support behind the campaign.
TVC: Television commercials created to raise awareness of the website have been aired on CNN, BBC World, Discovery, MTV and Star TV free-of-charge. The TVC has also been translated into 12 languages and is being aired across the world.
Print: Time, Fortune, the South China Morning Post, The Asian Banker, Reader's Digest and The Economist have run press ads for free.
Editorial: has appeared in The Guardian (UK), Vatan (Turkey), FT, Elle magazine, Malay Mail and The Star (Malaysia) and marketing publications like Media and Marketing. Standard Chartered Bank's CEO of Consumer Banking, Mike DeNoma, spoke on the issue on Bloomberg Television.
Web: Major online companies are carrying web banners.
The commercial has been seen by more than 86,000 people on YouTube and registered among its Most Watched.
A viral e-mail campaign directing people to the Light A Million Candles website has been picked up and passed on by hundreds of bloggers, prominent music portals and newswires. The first 21 searches for "light a million candles" on Google refer to the campaign.
The campaign reached the highest level of political influence. A US Senate Commitee was told about the campaign and the British Banker's Association has been urged to join the Financial Coalition to eradicate the commercial viability of child pornography by 2008.
Mike DeNoma has also completed his target to run and cycle a total of 1,228kms over three races to raise money and awareness of the campaign - The Greatest Race on Earth series of marathons, Marathon des Sables and Furnace Creek 508. He has so far raised over US$77,000 for the cause.
Thank you for you support behind this campaign. Lighting one million candles is an incredible start. This is just the beginning of an even bigger campaign designed to raise awareness and recruit new members to join the Financial Coalition Against Child Pornography.
Please continue to spread the word and direct as many people as possible to www.lightamillioncandles.com. Together, we can destroy the commercial viability of Internet child pornography that destroying the lives of innocent children."
Why did they use the term "viral email campaign"?? It doesn't sound like a good thing at all...haha.
Don't know why they only emailed to one of my email accounts when I actually used other accounts to light a candle too (before realising I didn't even have to leave any contact details!). It's as if they knew which account I used the most! Creepy.
Actually I was kind of worried at first that the candles were being lighted so slowly. So much so that I even prayed for the campaign! Hey, for all you know, because of my prayer the campaign is flourishing....afterall, I am highly favoured with God! And He listens to the prayers of the righteous too. I pray that every child being abused or who has been abused will be saved, in every sense of the word. It's a big prayer, but I think He loves big prayers. He will be faithful. He loves them more than any of us do. :) |
posted by esther @ 11:45 AM  |
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